"THAT GUY FROM RIVERFEST" CAMPAIGN
Riverfest is a festival in Little Rock, AR that, like many festivals, brings out the strangest people. So for a campaign, we embraced this idea and created an "unofficial" spokesperson for the festival. You can see the entire web series HERE. Spoiler alert: we were able to nab Jim Dandy, lead singer of classic southern rock band Black Oak Arkansas, for the finale. And it was weird.